Macrowikinomics: New Solutions for a Connected Planet

In this new age of networked intelligence, collaborative communities are enhancing and even bypassing crumbling institutions. We are innovating the way our financial institutions and governments operate; how we educate our children; how the healthcare, newspaper, and energy industries serve their customers; how we care for our neighbourhoods: and even how we solve global problems.

From their latest book, Macrowikinomics: New Solutions for a Connected Planet, co-authors Don Tapscott and Anthony D. Williams present groundbreaking innovations from every corner of the globe: how businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other.


Don Tapscott – Social Networking for Production

Don Tapscott’s closing keynote to an audience of 9,000 at HP Discover’s 2011 Conference: The Power of People, Technology and Ideas in Las Vegas, Nevada on June 6, 2011. Don discusses how social networking is a not just about online communication, but a new mode of production.

Using Gold Corp as an example, Don details how a failing gold mining company made an unprecedented move to share their geological data and open a challenge awarding $500,000 to anyone who could find new ways to locate gold. As a result of the challenge, Gold Corp grew in value from $90M to $10B, and is now at $33B.

Using the principles of mass collaboration, openness, sharing and collaboration, along with the demographic revolution, Don states that we can rebuild and reinvent our failing institutions from the industrial age such as education, government and publishing.

Don presents that the future is not something to be predicted, it is something to be achieved.

Don Tapscott Keynote – HP Discover 2011 from MacroWikinomics on Vimeo.

10 Great Quotes from Macrowikinomics

Macrowikinomics is less of a business book and more of a blueprint for a moment to redefine industries, government, and society. It serves as my inspiration for this blog and my efforts to transform the Pentagon. Here are 10 great quotes from Macrowikinomics:


  1. The Web provides a platform for networking human minds.
  2. Transition from Industrial age thinking and hierarchical organizational designs to a new set of bottom-up institutions that are being built on principles such as openness, collaboration, and the sharing of data and intellectual property.
  3. Some are focused on tinkering with old models rather than moving to something new and viable.
  4. Mass collaboration provides an attractive alternative to the hierarchical, command-and-control management systems that are failing many of our key institutions.
  5. Young digital natives everywhere are questioning the historic traditions of venerable institutions such as the university, the newspaper, the medical establishment, and the entire apparatus of representatives government.
  6. Organizations can succeed and even thrive in this new environment by embracing the five principles of wikinomics: collaboration, openness, sharing, integrity, and interdependence.
  7. New forms of bottom-up collaboration now rival the hierarchical organization in its capacity to create information-based products and services and, in some cases, to solve the critical challenges facing the world. Whether analyzing the human genome or designing a smart energy grid.
  8. A doctor successfully dealing with a patient one-on-one in a small treatment room has no way to record the process of diagnosis and treatment in a manner that would be educational to others. But this is something the system should be capable of doing. Rather than handwritten data housed silently in filing cabinets, the data should be captured in a way that could tell us quickly if a treatment is exceptionally beneficial or conversely, is doing harm. Such information could be used to teach new doctors, or enable researchers to investigate new approaches to medicine. If patients were collaborating among themselves, sharing experiences and learning from one another on a mass scale, this would create an almost infinitely large database that could feed science and the advancement of medicine.
  9. Smart companies increasingly collaborate globally to get things done
  10. When you say “collaboration”, the average 45 year old thinks they know what you’re talking about – teams sitting down, having a nice conversation with nice objectives and a nice attitude. That’s what collaboration means to most people. But for Google and many other companies and organization, collaboration is now a profoundly new approach to orchestrating capability to innovative, create goods and services, and solve problems. Social networking is becoming social production, where self-organizing groups of peers can design and produce everything from software to motorcycles.
This book should be atop your summer reading list.
Visit the Macrowikinomics site for more about the book, blog, and authors.

Rethinking Civilization for an Age of Networked Intelligence

Don Tapscott at the Aspen Ideas Festival 2011  discusses Macrowikinomics: Rethinking Civilization for an Age of Networked Intelligence.

  • There’s never been a more exciting time in human history.
  • A lecture is process where the notes of a teacher are transferred to the notes of a student without going through the brains of either
  • Technology has generated the smartest generation with high volunteerism
  • Wikipedia and Linux are two great examples of how mass collaboration developed revolutionary products and services