The Eight Pillars of Innovation

Google’s exciting new project Think with Google has a mission “to engage the industry in conversation about the digital world and its future, and to inspire new ways for you to approach your business and better serve your customers.”


Google’s employee #16, Susan Wojcicki posted The Eight Pillars of Innovation

  1. Have a mission that matters
  2. Think big but start small
  3. Strive for continual innovation, not instant perfection
  4. Look for ideas everywhere
  5. Share everything
  6. Spark with imagination, fuel with data
  7. Be a platform
  8. Never fail to fail
Using Google products and services to articulate her points, Susan offers some great advice for organizations seeking to advance their innovation culture.