Collaboration

Mass collaboration provides an attractive alternative to the hierarchical command-and-control management systems that are failing many of our key institutions.

When you say “collaboration”, the average 45 year old thinks they know what you’re talking about – teams sitting down, having a nice conversation with nice objectives and a nice attitude. That’s what collaboration means to most people. But for Google and many other companies and organization, collaboration is now a profoundly new approach to orchestrating capability to innovative, create goods and services, and solve problems. Social networking is becoming social production, where self-organizing groups of peers can design and produce everything from software to motorcycles.

New forms of bottom-up collaboration now rival the hierarchical organization in its capacity to create information-based products and services and, in some cases, to solve the critical challenges facing the world. Whether analyzing the human genome or designing a smart energy grid.

– Don Tapscott and Anthony Williams, MacroWikinomics

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