HBR 10 Must Reads on Change

  1. Change Through Persuasion by David A. Garvin and Michael A. Roberto
  2. Leading Change When Business Is Good an Interview with Samuel Palmisano
  3. Leading Change – Why Transformation Efforts Fail by John P. Kotter
  4. Radical Change the Quiet Way by Barbara E. Meyerson
  5. Tipping Point Leadership by W. Chan Kim and Renée Mauborgne
  6. A Survival Guide for Leaders by Ronald A. Heifetz and Marty Linsky
  7. The Real Reason Why People Won’t Change by Robert Kegan and Lisa Laskow Lahey
  8. Cracking the Code of Change by Michael Berr and Nitin Nohria
  9. The Hard Side of Change Management by Harold L. Sirkin, Perry Keenan, Alan Jackson
  10. Why Change Programs Don’t Produce Change by Michael Beer, Russell A. Eisenstat, and Bert Spector

Other Great Change Articles

Change Book List

Switch Summary
Everyone has an emotional Elephant side and a rational Rider side. You’ve got to reach both and clear the way for them to succeed.

Direct the Rider

  • Follow the Bright Spots – Investigate what’s working and clone it.
  • Script the Critical Moves – Don’t think big picture, think in terms of specific behaviors.
  • Point to the Destination – Change is easier when you know where you’re going and why it’s worth it.

Motivate the Elephant

  • Find the Feeling – Knowing something isn’t enough to cause change. Make people feel something.
  • Shrink the Change – Break down the change until it no longer spooks the Elephant.
  • Grow your People – Cultivate a sense of identity and instill the growth mindset.

Shape the Path

  • Tweak the Environment – When the situation changes, the behavior changes. So change the situation.
  • Build Habits – When behavior is habitual, it’s “free” – it doesn’t tax the Rider. Look for ways to encourage habits.
  • Rally the Herd – Behavior is contagious. Help it spread.

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