Great by Choice

Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Jim Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.  The DoD, while not driven by stock prices and profits, can apply many of these findings to ensure their major programs, organizations, and enterprises can achieve spectacular, long-term results.

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