Innovation Booth in Action

In September, I shared a random idea I had on Innovation Booths to leverage a white board and projector at a conference expo to brainstorm and crowdsource ideas.  It generated some great discussions with conference and event coordinators.


One of them, Michelle Bruno just sent me a photo of an Innovation Booth in action. Cartoonist and blogger Jessica Hagy had a brainstorming booth with Pepsi Co at SXSW.

While I doubt Pepsi and Jessica developed the booth based on my blog post idea, I’m interested in hearing how successful the booth was.  It would be great to hear from Pepsi Co., Jessica, or any SXSW attendees that can share feedback or success stories.  Jessica’s blog Indexed has some great concepts conveyed via simple diagrams.


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